Chris Raymond
Oct 30, 2021

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Interesting piece. I agree personas have some role to play, but as you point out, they aren't terribly helpful in making product design decisions.

I wonder if a combination of your Anchored Mental Models and a Jobs-to-be-done approach might work? JTBD is very much situational/contextual. What you call Transient Mental Models seem to me closer to the JTBD perspective.

A thought.

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Chris Raymond
Chris Raymond

Written by Chris Raymond

Artist, designer, snark lover. Cynical takes on senior life, sentimental ones on family. chrisaraymond.dunked.com/ | instagram.com/chrisrcreates/

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